Setting up, building, and growing a business can be a lot easier than you think. All you need to do is use the right tools. With instant access to a wide variety of advertising techniques and software, anyone can be successful from start to finish.
Well, you must have giggled the tools right? And maybe you’re sitting in front of over a dozen “100 Amazing Tools for Your Business” articles. The selection is great. It’s not like choosing from a list of 1,000 “best” tools.
We’re going to focus on just one today. However, the cost of this tool is another hundred. Let’s talk about Whiteboard Animation videos.
Why are Whiteboard Animation videos so good for promotional purposes?
If you’ve never heard of Animation videos getting into the advertising business, you probably haven’t read a lot about marketing.
Animation Videos are an indispensable tool today to attract and bring customers back. Why are videos so useful? Simple people like videos. Watching videos is easier and faster than reading an article.
Mobile video consumption increases by 100% every year. Sounds impressive, doesn’t it?
While it doesn’t cost a lot to create a Whiteboard Animation video, it offers an amazing ROI. In addition, more than 63% of companies already use Animation video for marketing purposes. And you don’t want to be left behind, do you?
Have you ever thought about animated videos?
Animated videos are a great way to get your point across. It’s because of our childhood. When a person watches animated videos, they automatically think of entertainment and relaxation because these were the emotions they experienced 10, 20, 30, or 70 years ago.
So use dynamic Animated videos to grow your business. Creating animated video can be more difficult, but it can be useful. With the right approach, they can be the key to your marketing campaign.
Some companies on a budget take advantage of the tools available to create animated videos without professional help. Although they don’t have advanced standards, they can work for the early stages of marketing.
These Animated videos have a psychological effect.
You can talk about complex topics that normal Animated videos can’t.
They’re much easier to go viral than regular Animated videos.
They are incredibly mobile-friendly.
Do you play promotional Animated videos yourself?
The best thing about Animated videos for marketing purposes is that they don’t have to be perfect to be seen on a TV or movie screen. There is always room for error. If you are currently under the pressure of money, you can shoot yourself.
Before you grab the camera and bring all of the staff together to steer the century’s power, we recommend the following:
Bring a story. People like stories. Take into account the needs of the audience and come up with a great story to play on your Animated video.
Talk to moderators – make sure the people in the video know what you want from them. You don’t want to be frustrated if you don’t get the right pitch, so invest in a good capo.
Find a Happy Customer – When using an Animated video to showcase a product, the main goal is to get happy customers to talk about it or show how they are using it.
Give it a try – it is impossible to record a perfect Animated video from scratch. You will have to make several attempts to make further changes.
Proper Animated Video Editing – Use quality video editing software. You can find some great free options.
Once you’ve worked with the video, you’ll want to get professional feedback. At least ask for the opinions of others. Sometimes all of the above is not worth the time and effort. It’s easy to hire a professional.
Can a high-quality video replace copywriting?
If Animated videos are great, maybe there shouldn’t be too much text on the site? No.
While Animated videos are a great way to market a business, they’re not the only ones. Achieving the most organic search positions, both on-site and off-site SEO for keywords that are relevant to your business is virtually impossible without an appropriate strategy. SEO efforts are impossible without textual content.
Animated Videos also play a role in getting your website on the front pages of search engines. In fact, if they’re dizzying in search results, they get the person’s attention. Website description videos can do wonders for your conversion rates.
Well, we promised not to give you a thousand tools to choose from, so let’s just go over the most important tools:
A website with a kick-butt landing page on a great platform.
A high-quality blog that enables timely communication with readers.
Professional search engine optimization efforts to make your company visible.
Social media accounts (publishing, audience interaction).
The process of making calls that customers can change.
Email marketing efforts to reach the rest of the campaign.
Marketing analytics will help you understand if your campaign is going in the right direction.