A startup Explainer video is a short, animated video that delivers a business idea quickly, easily, and convincingly. It combines simple language, catchy images, and catchy animations to quickly grab the viewer’s attention. It’s both informative and educational: in less than 90 seconds, it expresses how the company helps its customers solve their problems and explains why they solve it. Are the best providers on the market for?
What is an introductory Explainer video? Solution! Get to know the main functions of starter videos now
These short and compelling Explainer videos have become extremely popular over the years. Many savvy marketers are already using them to improve their marketing communications, and you should be part of the game. To learn more about this amazing tool, let’s look at its key features and attributes.
In short: Dynamic marketing Explainer videos usually last between 60 and 90 seconds. No more than that. They are very straight. Follow the suggestions for long Animated videos with dynamic explanations.
Simple: These Animation videos are known to be simple and concise. In the beginning, as in the middle, and therefore they followed the classic narrative structure at the beginning to get an integrated and understandable script:
Focus: Descriptive marketing Animated videos should always focus on a specific audience and their difficulties, the people who will see them, the people you want to relate to. This will be a strong testimony to your original proposal.
Animated Characters: Cute, funny, and interesting characters are the most notable features of these Animated videos. They help bring humor, emotions, and personality into the story.
Color: Animated videos are usually marked with the company’s color palette. It strengthens the brand identity and stimulates the brand identity.
killer benefits of creating a narrative Whiteboard Animated video
You may have seen many of these Animated videos on the Internet. But it really differs from understanding their essence and unique properties. That’s why we’re here. And to complete all of this information, we would like to share killer benefits in these Animated videos with you. Look here! This way you understand exactly how valuable they can be for your marketing strategy and ultimately for the entire business of your start-up.
Explain your company’s idea in just a few seconds: In these marketing Animated videos, you can tell your potential customers what you are doing, how your product can help them and them. Why should they choose you as their seller? All in less than nine seconds!
Gain the power of visual and verbal learning: explained marketing Animated videos contain visual and auditory senses that further improve your communication skills. Check out these 5 neuroscientific websites where you can request explanatory videos. This is how you can clarify our position.
More online visibility: An animated marketing video on your homepage encourages viewers to stay longer. Google and other search engines will appreciate this because they believe this content is relevant to these visitors. Therefore, they will rate your website better in their results. In addition, a video is your greatest chance to appear on YouTube, one of the most popular social networks and search engines on the Internet.
Create brand awareness: Adding colors to your brand’s palette in your video will strengthen your identity and make it easier for viewers to understand who is behind this sales offer. ۔
Encourage viewers to take action: Adding action to a call in your marketing video is really easy, and it can be a great way to get you where you want to go.
Promote conversions and sales: Embedding dynamic marketing Explainer videos above the fold on your homepage can increase the ions by an average of 20%. Very interesting, isn’t it?
Get Shareability: Videos can easily be shared on the web, especially on social media platforms. People love to have fun and informative video content and are very happy to share it with their colleagues. Get an advantage!
Reach mobile devices: Descriptive Explainer videos are 100% mobile friendly! And that’s really important, since mobile video views have grown dramatically in the past few years and will continue to do so in the years to come.
Integrate your descriptive Explainer video into your customer journey
In today’s business world, inbound marketing has become a very useful tool for any marketer. For this reason, we didn’t want to end this blog post without checking how you can incorporate early video into your inbound marketing strategy.
First, watch this short tutorial to get an overview of the concept of inbound marketing if you don’t know what it’s about:
In the Animated video, “Bound Marketing” and “Buyer’s Journey” (also known as “Sales Funnel”) come together. The prospect goes through various phases until he makes the final decision, the purchase. There are usually 3 main steps in this process:
At the stage of awakening, he knows the possibility of having a problem, but has not yet identified it. It has to be put in context. He is just being “trusted”.
In the consideration phase, it is likely that they have a compilation of information about different providers in the market and are able to solve the problem.
In the decision-making phase, the interested party now knows which solution is one of the best for his needs. He has a general list of all vendors and tries to keep them to a minimum until a final decision is made and his product is bought.