Types of explainer video content for buyer travel from the best internet marketing company
When planning Animated video content for your marketing strategy, you should do it intelligently.
This means that you know what kind of Whiteboard Animated video content is suitable for your brand and your customers and when you use it to get the best results.
There are many types of Explainer video content, and it can be difficult to understand which are effective for your brand and which are not. The trick is to identify and understand your audience and what they really need.
You can do this by finding a clear path to your buyer’s journey and determining exactly what type of Explainer video content is best for each phase.
Remember that your Explainer video content must be interesting, compelling, and of the best quality to be successful. But it must also be delivered on time.
Let me show you how! First, let’s talk about the buyer’s journey.
What is the buyer’s journey?
The buyer’s journey is an active process that your customers go through to buy a product or service: from the moment a problem is identified to the final purchase.
It starts when your potential customers realize that they need it somehow (they have a problem or a question) and they start looking for answers.
As a marketer, our job is to accomplish the buyer’s journey by focusing on solving our buyer’s problems. By creating high-quality Explainer video content that is targeted to it;
They help the audience to recognize their difficulties
Introduce them to different solutions and teach them skills
And maintain them on the way to buying your product or service
But … why Explainer video?
Because Explainer video content in the future (and present!) Of online marketing.
Current statistics show that 90% of viewers say the video is helpful in making decisions, and even a minute of video says more than 1.8 million words! …
This phase is basically a point of expansion engagement. Now is the time for you to nurture your leads and build trust.
They don’t just explain ideas – they make them interesting and easy to understand. Animated commentary videos are great for simplifying a complex concept because they focus on the important things and provide light and fun to watch.
There are different types of explainer videos, such as:
Whiteboard animation videos
An animated whiteboard video tells the story using drawings on a whiteboard. It has three main elements: white background, solid black drawing, and a hand.
A great whiteboard video can be very entertaining. Let me show you an example!
Motion graphics are a great tool for synthesizing complex products or services. This is a more refined and elegant style for descriptive video, which also uses color graphics in an educational way.
With the help of humor and high-quality animations Videos, cartoon marketing videos can help your customers understand your business idea. Are the best
Not only are they very attractive, but they also let your audience recognize your dynamic characters very quickly.
Product Explain videos are a great way to show your potential customers how great your products are and show them in action. It can be a live-action video, but it can also be a great animation Video. If your product is digital, you can use screencast videos. See this example:
In a fun and entertaining way, videos are great for answering your customers’ questions. Use it as an opportunity to educate your audience and be a helpful resource for them.
Oh, the moment of truth! The decision phase is the moment when your potential customers ultimately make the actual purchase decision. You are ready to buy, but that raises the big question: will you buy from your brand?
In most cases, you will only miss one last push in the right direction (direction of your product!). You can do this by providing the right type of Whiteboard animated video content.
About your brand
Videos about us give you the opportunity to build trust in your potential customers, to tell them who you are, who your brand really is, and what its purpose is.
Definitions and case studies
Recognition Explainer videos and case studies help you connect your potential customers with the supporters of your brand and strengthen their trust in the product you offer.
Sometimes potential customers need confirmation from others before deciding to buy a product, and by definition, you give them exactly the same thing.
Remember that these Animated videos must be authentic: use real users to share real and valuable stories. If you want some examples, read our testimonials!
After the buyer’s trip: entertainment phase
We call the Delight phase an “unofficial” part of the trip, but it still has an important purpose. What happens after the sale?
If your customers have positive experiences with their purchase, they don’t have to believe so much to come back. But you still have to pay enough to get it back …