PPC ads are an excellent strategy because you only need to pay when the ad generates an engagement. Whenever you run a pay-per-click (PPC) ad campaign, you will need to pay each time a person clicks on your ad. Your initial investment will depend on several factors, for example, the competitiveness of each target keywords or your company’s goals.
PPC ads work on an auction model, meaning other people may be bidding against you for the same ad space. Still, search engines do not necessarily give the spot the highest bidder, instead, they rank your site on a variety of metrics such as the relevance of keyword used and landing pages. This means your website plays a crucial role in the success of your PPC campaign. Still, even with all these requirements, a well-designed paid ad campaign can generate a huge boost in conversions.
Regardless of your specific marketing goals and available budget, we’ll help you reap the rewards of pay per click, some of which include:
• Only paying for clicks
• Gaining better control over your advertising costs
• Analyzing ad performance in real-time
• Increasing brand recognition
• Boosting website traffic
• Improving results for your remarketing efforts