Overcome Bad PR With Better Brand Storytelling

Overcome Bad PR With Better Brand Storytelling

Overcome Bad PR With Better Brand Storytelling With Animation Videos

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Creating and maintaining a positive brand image has always been important. However, this is more difficult than in previous years.

Thanks to society, marketing is a one-way street where companies have constant conversations with their customers. While many companies advocate social and environmental causes as part of their core business, it is easy for consumers to find a brand that does not match their values.

It will take time and effort to fix that negative image through better branding story styling. However, if you follow the tips below, your business can get back to brand love.

Step 1: Rate your current picture

First of all, you need to be honest about public perceptions. If there is a problem with your branding image, you need to recognize it. If you’re not ready to admit it’s broken, there is nothing you can do to fix it.

Note: This may sound obvious, but think of how many brands have wasted valuable time denying their guilt. If Wells Fargo and Volkswagen were quick to accept wrongdoing and become the masters, how much sooner could they build public confidence?

You don’t have a firm grip on your brand idea? Just ask. You can easily access users through social media. Use this asset and ask the necessary questions such as:

  • What do customers think about your company?
  • Do they see your brand as cheap or inappropriate?
  • What did the company do to achieve this reputation?
  • Where does your company fail because of its customers?
  • How can a company improve its image?

Take the time to solve the answers and make a list of recurring problems. Then work at the bottom of the list and eliminate problems that are not worth the fight.

Be prepared though – the public will be ruthlessly honest with you (thank you, social media), but it’s important to make the review changes that will positively impact your brand.

Step 2: tell a better story

Your brand is not just about the products and services that you offer the public. You can’t just use facts and figures about your features and benefits to appeal to consumers. As you build (or rebuild) your brand, you need to harness the power of storytelling to communicate and start from a point of no return.

A brand story is a story that you tell explicitly or implicitly about your company and your product. It can be about how the business is started, what motivates your team, how they value your company, and so on. You can base your story on whatever you choose, but most importantly, that’s what it’s about.

Stories are powerful because they connect with consumers on a deeper level than just telling facts. The stories are simple, inspiring, and unforgettable. Using stories to explain your brand can help consumers create an emotional connection with your business.

For example : Tomas Shoes is known as a business that gives back. While traveling in Argentina, Tomas’ founder was encouraged to help children in poverty get decent shoes.

It has grown in popularity since the Thomas shows started because consumers know that their purchase is going to a good cause. In fact, Tomas tells the brand story so effectively that by purchasing shoes, consumers can become part of Tomas’ story.

Step 3: Create better content

Content marketing enables your company to bring great tools and information to the public with blog posts, quizzes, infographics, videos, photos, and more.

There are a few things to keep in mind when preparing content for public consumption:

Align content with your brand image.

Do not try to be everything to everyone. When creating consumer content, you need to make sure that it is relevant to your branding image.

For example, if you are presenting your product as sophisticated and progressive, make sure the content you are sharing speaks to it. Don’t come up with stupid quizzes or blog about used products – this type of content goes against your brand identity.

Be modern

Blog posts on your website are a must but don’t think individual people will be enough. Be creative and try something new.

For example, you can use short Instagram videos to share your brand story.

Compared to a regular blog post, a video is much more memorable (and more likely to be shared!). Also, if you use it creatively, users are more likely to find your content.

Get to know your customers and take care of them.

It’s important to know that your product may not appeal to all consumers. Instead of trying to market to the masses, make sure you know who your ideal customer is and focus your message on that demographic.

You also need to remember that any content you offer should be of value to consumers. Not only do you shamelessly promote yourself, you actively make it a part of your story.

If people think your company is constantly suppressing themselves and say, “Look at me! Buy my products! Me, me, me!” Then they are turned off.

First and foremost, it should be about offering the customer something of value or interest.

Your content should enrich their lives, give them something to talk about, and make them smile. When you do this, you will have lasting connections with customers.

Thanks to society, marketing is a one-way street where companies have constant conversations with their customers. While many companies advocate social and environmental causes as part of their core business, it is easy for consumers to find a brand that does not match their values.

It will take time and effort to fix that negative image through better branding story styling. However, if you follow the tips below, your business can get back to brand love.

Step 1: Rate your current picture

First of all, you need to be honest about public perceptions. If there is a problem with your branding image, you need to recognize it. If you’re not ready to admit it’s broken, there is nothing you can do to fix it.

Note: This may sound obvious, but think of how many brands have wasted valuable time denying their guilt. If Wells Fargo and Volkswagen were quick to accept wrongdoing and become the masters, how much sooner could they build public confidence?

You don’t have a firm grip on your brand idea? Just ask. You can easily access users through social media. Use this asset and ask the necessary questions such as:

  • What do customers think about your company?
  • Do they see your brand as cheap or inappropriate?
  • What did the company do to achieve this reputation?
  • Where does your company fail because of its customers?
  • How can a company improve its image?

Take the time to solve the answers and make a list of recurring problems. Then work at the bottom of the list and eliminate problems that are not worth the fight.

Be prepared though – the public will be ruthlessly honest with you (thank you, social media), but it’s important to make the review changes that will positively impact your brand.

Step 2: tell a better story

Your brand is not just about the products and services that you offer the public. You can’t just use facts and figures about your features and benefits to appeal to consumers. As you build (or rebuild) your brand, you need to harness the power of storytelling to communicate and start from a point of no return.

A brand story is a story that you tell explicitly or implicitly about your company and your product. It can be about how the business is started, what motivates your team, how they value your company, and so on. You can base your story on whatever you choose, but most importantly, that’s what it’s about.

Stories are powerful because they connect with consumers on a deeper level than just telling facts. The stories are simple, inspiring, and unforgettable. Using stories to explain your brand can help consumers create an emotional connection with your business.

For example, Tomas Shoes is known as a business that gives back. While traveling in Argentina, Tomas’ founder was encouraged to help children in poverty get decent shoes.

It has grown in popularity since the Thomas shows started because consumers know that their purchase is going to a good cause. In fact, Tomas tells the brand story so effectively that by purchasing shoes, consumers can become part of Tomas’ story.

Step 3: Create better content

Content marketing enables your company to bring great tools and information to the public with blog posts, quizzes, infographics, videos, photos, and more.

There are a few things to keep in mind when preparing content for public consumption:

Align content with your brand image.

Do not try to be everything to everyone. When creating consumer content, you need to make sure that it is relevant to your branding image.

For example, if you are presenting your product as sophisticated and progressive, make sure the content you are sharing speaks to it. Don’t come up with stupid quizzes or blog about used products – this type of content goes against your brand identity.

Be modern

Blog posts on your website are a must but don’t think individual people will be enough. Be creative and try something new.

For example, you can use short Instagram videos to share your brand story.

Compared to a regular blog post, a video is much more memorable (and more likely to be shared!). Also, if you use it creatively, users are more likely to find your content.

Get to know your customers and take care of them.

It’s important to know that your product may not appeal to all consumers. Instead of trying to market to the masses, make sure you know who your ideal customer is and focus your message on that demographic.

You also need to remember that any content you offer should be of value to consumers. Not only do you shamelessly promote yourself, you actively make it a part of your story.

If people think your company is constantly suppressing themselves and say, “Look at me! Buy my products! Me, me, me!” Then they are turned off.

First and foremost, it should be about offering the customer something of value or interest.

Your content should enrich their lives, give them something to talk about, and make them smile. When you do this, you will have lasting connections with customers.

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