Coverage on local search engines is critical for any company with physical locations. Capture the attention of local prospects
Local searches represent highly targeted potential customers, as they’re actively looking for the services that you provide specifically in your area. If you don’t have 100% coverage for all your locations, you will lose these potential customers to your competitors. Our team of local search experts will analyze your current effectiveness and identify all opportunities to improve and maintain performance.
Top Digital marketing takes a three-pronged approach to local search:
We ensure that listings for your locations are claimed and optimized for the important local engines. Google and Bing represent ~95% of all desktop and local searches. Presence in the Google Local “3-pack” should be a high priority as—other than paid ads—it’s the most prominent real estate on the search results pages. Apple Maps, for example, feeds not only Siri, but a variety of other local websites and GPS devices.
The search engines are always tweaking their results pages, and there are often no maps listings returned. In this instance, it’s important to have a landing page for every location that’s optimized to appear prominently in the search results. The perfect scenario would be to have coverage in the maps three-pack and a number one ranking in organic results.
One of the +200 algorithmic factors are citations — in other words, the mentions of your business’s name, address, and phone number — which may or may not include a backlink. Search engines look at all mentions of your locations on important locally-focused directories and websites, as well as data aggregators across the web. They look for the completeness and consistency of these listings to verify the authority of your business. Unclaimed listings or lack of completeness and consistency will hurt your performance.