+210 817 0229
401 Forest Gate Dr, Garland, TX 75042 USA
+49 15776938038
Hutacker 17, 91347, Aufsess, Germany

How to Choose Long Tail Keywords To Rank Higher In Google

Top Search Engine Optimization Company

We help companies rank higher with thousands of keywords by using long tail keyword research techniques

                            Longtail Keywords Research Tool

seo company experts

Are you struggling to get traffic from Google? Maybe it’s because all of those juicy keywords are dominated by mega publications and authorities in your niche. Well, I’ve got two and a half words for you, that’s going to help you solve this problem. Long-tail keywords. And in this video, I’m going to show you how to find, choose and rank for long-tail keywords, to get a crazy amount of search traffic.

What’s up SEOs. We are Top Digital Marketing Agency here to help you grow your search traffic, research your competitors and dominate your niche. Now, today, we’re going to dig deep into the growing your search traffic part with long tail keywords. And the by-product will be dominating your niche. Now I’m excited and I hope you are too, so let’s get to it. So, what are long tail keywords? Long tail keywords are search queries with low individual search volume, but can have an enormous total search demand as a group. The name comes from the long tail of the so-called search demand curve. Which is a graph that plots all keywords by their search volumes. For example, if you look at the topic of cute cats and a few long tail variations in [00:56] Keywords Explorer, the first keyword would be at the head of the curve because of its popularity.

The cutest cat in the world will be a long tail keyword somewhere further down. And the other two phrases would be at the end of the tail since they’re unpopular ways to search for the topic, but there are numerous variations that would likely add up to a massive cumulative search volume. So long tail keywords are defined by search volume and not because the actual keywords are long or have X number of words in them. But naturally in most cases, long tail keywords are going to be lengthier, since more words often communicate a more specific query. But let me quickly bust a myth on keyword length versus search volume because longer words don’t always mean lower search volume. If you look at these three keyword phrases in ahref’s keywords Explorer, you’ll see that the four and five-word phrases have significantly more search volume than the two-word phrase, lose weight.

And I’m not just picking a topic that I know fits the bill. In fact, we studied 1.4 billion keywords and found that 9.3% of keywords with over 1 million monthly searches have three or more words. And if you look to the other side of the graph, you’ll see that there are still a good number of unpopular one-word keywords that have less than 50 searches per month, as indicated in purple. So, ha! myth busted. Now, every single topic has a search demand curve and they fall into two distinct buckets. So, topics that fall into bucket number one are usually broad and have a very long tail with a ton of relevant phrases. Looking at the top 10 ranking pages and keywords Explorer for the query “hairstyles”, you’ll see that most of these pages rank for thousands or tens of thousands of different relevant keywords. 

And bucket number two are usually topics that are much more focused and will have much fewer long tail keywords. So, for example, if you look at the server for a squeeze page, you’ll see that number of keyword rankings is significantly less because the topic is so focused. Now these two types of long tail keywords are clearly quite different and it’s important that you treat them differently too. So, let’s explore these buckets and I’ll show you how to choose and find long tail keyword phrases for each one. 

Bucket one is called “the long tail of broad topics.” And these tend to have a few high-volume search terms and a ton of long tail variations. So, the search query, “how to lose weight” is the perfect example. If you look at the keyword rankings for health lines weight-loss article, you’ll see that they have around 9,500 keyword rankings in the US that ranked in a top 10 position in Google. 

People are essentially looking for the same thing, but they’re typing in all sorts of different variations with the same or similar search intent. So, the head term here is clearly “weight loss,” which has 109,000 searches per month, meaning that any queries with let’s say 500 searches per month are 100% long tails. So, let’s filter for these keywords that still rank in the top 10. And you’ll see that there are still over 9,100 keywords. These are the long tail keywords for the topic on “weight loss” and they account for 96% of this page’s keyword rankings. But this is much more than just another fun fact. There are two very actionable tips to take away from this. Number one, by ranking high for this head term, you’ll almost always rank for the thousands of other long tail searches. So, when you pick your topics, always look to the ones that have the largest total search traffic potential. And number two is equally important. If Google merges a long tail keyword into a bigger topic, then there’s no point in targeting it. Think about it. We already know that Google will rank one broad article for thousands of search queries. So, by trying to publish dedicated articles that target a single long tail keyword within the broad topic, you’ll achieve nothing but wasted time. 

Here’s some proof. This article from Healthline generates around 490,000 search visitors globally each month. And they rank for a ton of keywords, but here’s the thing, not all topics with a ton of long tail keywords have super high search volumes. For example, if you look at these search volume metrics, then you’ll see that SEO tips has more than doubled the search volume of “submit your website to search engines.” So, at first glance, it seems like a better topic to target. Well, not necessarily. If we look at the search for SEO tips then you will see that the top-ranking pages get significantly less traffic than the search volume for the main keyword. And they don’t rank for that many different keywords either. 

Now let’s look at the search for the query, “submit website to search engines.” You’ll see quite the opposite effect. The traffic numbers are more than triple the search volume of the top keyword and most of these pages rank for thousands of keywords. So again, always analyze the SERP to see the total traffic these pages generate and look at the number of keywords these pages rank for. An easy way to find these long tail topics is to look up a popular website in Site Explorer. So, I’ll search for healthline.com. Next, I’ll go to the top pages report, which will show us their pages that get the most search traffic. And since we’re talking about topics with tons of long tail keywords, let’s sort the result in descending order by the number of keywords each page ranks for. In order to identify these long tail topic opportunities, you want to look at these columns: traffic, keywords, top keyword, it’s volume and position. 
So, let’s analyze their top pages instead of checklist to identify the most obvious long tail topic opportunities. First, the page must rank in the top five for the top keyword. Next, they should rank for lots of keywords and get a good amount of search traffic. So far, so good.

The final point is that the page should get significantly more traffic than you’d expect based on their ranking position compared to the search volume of their top keyword. And in Health Lines case that only excludes a couple of these pages. So now we have a ton of long tail topics that we could create for our own website, if we were in the health niche. And I actually have to point out this one with a top keyword bumps on skin that has a search volume of 8,400, but the page gets over 100,000 search visitors each month. That’s bananas! 

Now it’s important to note that you should also look at the number of referring domains that the page has, and this should be a good indication of how many links you’ll need in order to get similar rankings and be competitive in search. Now, why should you care as an SEO? Because by picking topics with more long tail keywords, you’ll generate a lot more organic traffic than the search volume of just the main keyword, since you’ll be ranking for so many other long tail variations. These long tail topics are ideal for established websites that can or have a history of ranking for head terms. And by ranking for your head term, there’s an element of predictability to know that your pages will rank for tons of other long tail variations with relative ease. 

All right, so we’ve covered the long tail of broad topics, but there’s a completely different type of long tail keyword, which has its own bucket. And that’s Topical Long-Tail keywords. These keywords represent individual topics of their own rather than being part of a bigger topic. So, for example, if we look up keyword “cannibalization” in Keywords Explorer, you’ll see that this query has a monthly search volume of 150 in the United States. Scrolling down to the top 10 searches. You’ll see that the top-ranking pages get significantly less traffic than the suggested search volume. And none of the pages rank for a particularly large number of keywords. The topic of keyword “cannibalization” doesn’t fit into a larger topic. It’s a topic in itself and the long tail keywords within it happened to be much smaller than broader topics like “weight loss.” 

So why should you care about these long tail keywords? The obvious answer is that since search volumes are much lower than the fat head keywords, the competition is usually going to be much weaker. So, you’ll have a better chance at ranking for them. And you’ll likely see results much faster than going after competitive terms, like “how to lose weight.” The not so obvious reason is that you can still generate tons of perfectly relevant traffic if you rank for 20 to 50 long tail topics. For example, if you look at the SERP overview for the keyword, “how to help my husband lose weight,” which is a good example of our so-called topical long tail keyword. You’ll see that the top keyword has a search volume of 60 and the page gets 76 search visitors per month. And to put the cherry on the top, the top-ranking page has zero referring domains pointing at it. So, it’s likely a low competition keyword.

Now, if you were to create 20 pages around different long tail topics that individually generates 70 search visitors per month, then you’re looking at 1400 monthly search visitors. That my friend is cumulative value. So how can you find a whole bunch of these topics with ease? I have three super simple strategies for you. The first one is to look for modifier keywords within a larger topic. So, if we look at the phrase match report for the keyword “black shoes” then you can use the include feature and type in a modifier keyword like “width.” And you can see right away that there are almost 2,800 awesome keywords. And by looking at the keyword difficulty scores; they all seem like pretty easy topics to rank for. If we look at the SERP overview for the keyword “black shoes with navy suit”, which has 600 searches per month, you’ll see that all of the ranking pages get a decent amount of traffic and almost all of the pages have little to no backlinks.

Clicking through to this page, you’ll see that the content is rather thin with a few images. So, you won’t need to worry about creating monstrous guides to out rank them. You can then click on the number of keywords and investigate further for long tail variations and subtopics within the organic keywords report. These would be much easier to rank for than a fat head term like “shoes.” 

The next strategy is to Append locations to your product or service keywords. For example, if we look at the phrase match report for “rent a truck in”, you’ll see hundreds of results that are all very low competition. Now this might seem underwhelming since the search volume is really low, but take roughly 300 keywords multiply by 10, and you have 3000 searches per month. In this example, I would guess they hold commercial value too. Keep in mind that even though ahref’s keyword database is absolutely monstrous; it doesn’t contain all possible search queries that people might search for. So, there’s a lot of low hanging traffic here up for grabs. 

The third strategy is to look at questions on a topic. And the best part about this is that you can actually do it in very competitive niches. So, let’s type in “weight loss” in Keywords Explorer. Next, go to the questions report since it’s a very competitive niche, as you can see from the keyword difficulty score, let’s set the max KD to something low like 5. And I bet you would have never thought about targeting these long tail keyword topics on your own. With these questions, you can create your own FAQ section on your website and start getting a ton of long tail traffic from these phrases. These so-called “topical long tail keywords,” are great for new websites or those that haven’t quite built an authoritative backlink profile yet. You should be able to get traction quicker than targeting the long tail of broad topics since you’ll essentially be going for low competition keywords. And as your site builds a solid backlink profile, you can start branching off to the broader topics. 

So, I want you to take this key point away from this tutorial, 96.54% of all search queries in the US have less than 50 searches per month. So, by neglecting these long tail keyword phrases, you’re missing out on the majority of searches that happen every day. But now you have a perfect understanding of the two types of long tail keywords. Those that belong to a broader topic and those that form a topic of their own. So, keep grinding away, use these tactics and strategies to get ahead of other SEOs, and I’ll see you in the next tutorial.

And bucket number two are usually topics that are much more focused and will have much fewer long tail keywords. So, for example, if you look at the server for a squeeze page, you’ll see that number of keyword rankings is significantly less because the topic is so focused. Now these two types of long tail keywords are clearly quite different and it’s important that you treat them differently too. So, let’s explore these buckets and I’ll show you how to choose and find long tail keyword phrases for each one. 

Bucket one is called “the long tail of broad topics.” And these tend to have a few high-volume search terms and a ton of long tail variations. So, the search query, “how to lose weight” is the perfect example. If you look at the keyword rankings for health lines weight-loss article, you’ll see that they have around 9,500 keyword rankings in the US that ranked in a top 10 position in Google. 

People are essentially looking for the same thing, but they’re typing in all sorts of different variations with the same or similar search intent. So, the head term here is clearly “weight loss,” which has 109,000 searches per month, meaning that any queries with let’s say 500 searches per month are 100% long tails. So, let’s filter for these keywords that still rank in the top 10. And you’ll see that there are still over 9,100 keywords. These are the long tail keywords for the topic on “weight loss” and they account for 96% of this page’s keyword rankings. But this is much more than just another fun fact. There are two very actionable tips to take away from this. Number one, by ranking high for this head term, you’ll almost always rank for the thousands of other long tail searches. So, when you pick your topics, always look to the ones that have the largest total search traffic potential. And number two is equally important. If Google merges a long tail keyword into a bigger topic, then there’s no point in targeting it. Think about it. We already know that Google will rank one broad article for thousands of search queries. So, by trying to publish dedicated articles that target a single long tail keyword within the broad topic, you’ll achieve nothing but wasted time. 

Here’s some proof. This article from Healthline generates around 490,000 search visitors globally each month. And they rank for a ton of keywords, but here’s the thing, not all topics with a ton of long tail keywords have super high search volumes. For example, if you look at these search volume metrics, then you’ll see that SEO tips has more than doubled the search volume of “submit your website to search engines.” So, at first glance, it seems like a better topic to target. Well, not necessarily. If we look at the search for SEO tips then you will see that the top-ranking pages get significantly less traffic than the search volume for the main keyword. And they don’t rank for that many different keywords either. 

Now let’s look at the search for the query, “submit website to search engines.” You’ll see quite the opposite effect. The traffic numbers are more than triple the search volume of the top keyword and most of these pages rank for thousands of keywords. So again, always analyze the SERP to see the total traffic these pages generate and look at the number of keywords these pages rank for. An easy way to find these long tail topics is to look up a popular website in Site Explorer. So, I’ll search for healthline.com. Next, I’ll go to the top pages report, which will show us their pages that get the most search traffic. And since we’re talking about topics with tons of long tail keywords, let’s sort the result in descending order by the number of keywords each page ranks for. In order to identify these long tail topic opportunities, you want to look at these columns: traffic, keywords, top keyword, it’s volume and position. 
So, let’s analyze their top pages instead of checklist to identify the most obvious long tail topic opportunities. First, the page must rank in the top five for the top keyword. Next, they should rank for lots of keywords and get a good amount of search traffic. So far, so good.

The final point is that the page should get significantly more traffic than you’d expect based on their ranking position compared to the search volume of their top keyword. And in Health Lines case that only excludes a couple of these pages. So now we have a ton of long tail topics that we could create for our own website, if we were in the health niche. And I actually have to point out this one with a top keyword bumps on skin that has a search volume of 8,400, but the page gets over 100,000 search visitors each month. That’s bananas! 

Now it’s important to note that you should also look at the number of referring domains that the page has, and this should be a good indication of how many links you’ll need in order to get similar rankings and be competitive in search. Now, why should you care as an SEO? Because by picking topics with more long tail keywords, you’ll generate a lot more organic traffic than the search volume of just the main keyword, since you’ll be ranking for so many other long tail variations. These long tail topics are ideal for established websites that can or have a history of ranking for head terms. And by ranking for your head term, there’s an element of predictability to know that your pages will rank for tons of other long tail variations with relative ease. 

All right, so we’ve covered the long tail of broad topics, but there’s a completely different type of long tail keyword, which has its own bucket. And that’s Topical Long-Tail keywords. These keywords represent individual topics of their own rather than being part of a bigger topic. So, for example, if we look up keyword “cannibalization” in Keywords Explorer, you’ll see that this query has a monthly search volume of 150 in the United States. Scrolling down to the top 10 searches. You’ll see that the top-ranking pages get significantly less traffic than the suggested search volume. And none of the pages rank for a particularly large number of keywords. The topic of keyword “cannibalization” doesn’t fit into a larger topic. It’s a topic in itself and the long tail keywords within it happened to be much smaller than broader topics like “weight loss.” 

So why should you care about these long tail keywords? The obvious answer is that since search volumes are much lower than the fat head keywords, the competition is usually going to be much weaker. So, you’ll have a better chance at ranking for them. And you’ll likely see results much faster than going after competitive terms, like “how to lose weight.” The not so obvious reason is that you can still generate tons of perfectly relevant traffic if you rank for 20 to 50 long tail topics. For example, if you look at the SERP overview for the keyword, “how to help my husband lose weight,” which is a good example of our so-called topical long tail keyword. You’ll see that the top keyword has a search volume of 60 and the page gets 76 search visitors per month. And to put the cherry on the top, the top-ranking page has zero referring domains pointing at it. So, it’s likely a low competition keyword.

Now, if you were to create 20 pages around different long tail topics that individually generates 70 search visitors per month, then you’re looking at 1400 monthly search visitors. That my friend is cumulative value. So how can you find a whole bunch of these topics with ease? I have three super simple strategies for you. The first one is to look for modifier keywords within a larger topic. So, if we look at the phrase match report for the keyword “black shoes” then you can use the include feature and type in a modifier keyword like “width.” And you can see right away that there are almost 2,800 awesome keywords. And by looking at the keyword difficulty scores; they all seem like pretty easy topics to rank for. If we look at the SERP overview for the keyword “black shoes with navy suit”, which has 600 searches per month, you’ll see that all of the ranking pages get a decent amount of traffic and almost all of the pages have little to no backlinks.

Clicking through to this page, you’ll see that the content is rather thin with a few images. So, you won’t need to worry about creating monstrous guides to out rank them. You can then click on the number of keywords and investigate further for long tail variations and subtopics within the organic keywords report. These would be much easier to rank for than a fat head term like “shoes.” 

The next strategy is to Append locations to your product or service keywords. For example, if we look at the phrase match report for “rent a truck in”, you’ll see hundreds of results that are all very low competition. Now this might seem underwhelming since the search volume is really low, but take roughly 300 keywords multiply by 10, and you have 3000 searches per month. In this example, I would guess they hold commercial value too. Keep in mind that even though ahref’s keyword database is absolutely monstrous; it doesn’t contain all possible search queries that people might search for. So, there’s a lot of low hanging traffic here up for grabs. 

The third strategy is to look at questions on a topic. And the best part about this is that you can actually do it in very competitive niches. So, let’s type in “weight loss” in Keywords Explorer. Next, go to the questions report since it’s a very competitive niche, as you can see from the keyword difficulty score, let’s set the max KD to something low like 5. And I bet you would have never thought about targeting these long tail keyword topics on your own. With these questions, you can create your own FAQ section on your website and start getting a ton of long tail traffic from these phrases. These so-called “topical long tail keywords,” are great for new websites or those that haven’t quite built an authoritative backlink profile yet. You should be able to get traction quicker than targeting the long tail of broad topics since you’ll essentially be going for low competition keywords. And as your site builds a solid backlink profile, you can start branching off to the broader topics. 

So, I want you to take this key point away from this tutorial, 96.54% of all search queries in the US have less than 50 searches per month. So, by neglecting these long tail keyword phrases, you’re missing out on the majority of searches that happen every day. But now you have a perfect understanding of the two types of long tail keywords. Those that belong to a broader topic and those that form a topic of their own. So, keep grinding away, use these tactics and strategies to get ahead of other SEOs, and I’ll see you in the next tutorial.