Keyword Reseach & Optimization

Keyword Research is at the heart of all SEO work

Keyword Research & Optimization

In the world of Google’s Rankbrain, A.I, and modern search engine algorithms – traditional forms of keyword research just no longer apply. The modern digital landscape is forged by algorithms and indexed by robots created to understand how humans think – from intention all the way down to semantics. The Alphametic agency SEO team offers effective keyword research strategies rooted in data and analytics to make you visible in SERPs and take your keyword performance to the next level.

KEYWORD FUNNELING

We use a keyword funnel approach to group each word, sets of words, and phrases, relating to the intuitive step in the buyer’s journey.  Every keyword a buyer enters into Google has an intention behind it. Find what words make your audience tick.

KEYWORD RESEARCH

Targeting the same keywords as everyone else won’t cut it. We look deep into the millions of Google’s search queries for so-called “Golden-nugget keywords,” which are the words & phrases that provide the highest likelihood to convert.

KEYWORD MAPPING

We look at your website and determine what keywords are the best to target for different pages on your sites and content. This allows us to differentiate intent and narrow in your customer’s focus so they find what they want on your web pages.

KEYWORD TRACKING

We offer keyword tracking services and software tools to determine the value of your keywords and to adjust strategy as needed. This brings the keyword strategy full circle as we continue to optimize your website’s search strategy.

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