Many customers who interact with Amazing Video Adz videos ask the same question: How can Animated videos increase website conversions? It is no secret that videos can increase conversion rates up to 80 (e.g. embedded in landing pages or at home) and become a great help for people when shopping online (90%). Subscribe to buyers.
Despite these facts, our customers often ask us the same questions. How is that possible? How can I use this?
This is more than just the reality of Animated video presentation. If things were that simple, everyone would create descriptive Animated videos and video ads to sell. The success of a great video marketing strategy is a combination of high quality, clear messaging, branding, space, and sales. Without these ingredients, you have exactly the right results.
So if you’re ready to make Animated videos to improve your conversions, you’ve come to the right place. There are a few things to consider on this exciting trip.
Start with an explainer video
If you don’t have an Explainer video about your brand, product, or service in stock, the best way to start your Explainer video marketing strategy is with an explanatory video. There are strong reasons for this. The most important thing is that you have to bring your product to the market. Videos like this are the best way to do it.
Your product or service serves one purpose: to solve a specific problem. Your target audience wants more flexibility in delivery, they want an easy way to get tickets to the concert, they want people to meet their interested people on their phone. In this context, an explanatory video is the right way to show people how your product or service can help them.
The basis is simple. Descriptive Animated videos have a lot of explanatory power. They are on average 1 minute long, cover your product accessories, use live pitch and speak to a specific audience. Often these videos are the first things your target audience will see of you. This is your presentation card and your window of opportunity to add it to your brand.
In other words, an explanatory video is the first step. Take it with confidence and you have laid the foundation for a successful strategy.
If you do not know what you are doing, contact experts and rely on their experience. Download our free e-book to learn how to choose the right interpretation video company to get the perfect help.
How video increases website conversions
This descriptive Whiteboard Animated video can increase your website conversions in a variety of ways. When promoting your brand using videos, there are a number of factors that will help you get more traffic, more leads, and more sales. These are important:
1 – Animated Videos stand out
According to some studies, people’s attention span has decreased by 4 seconds in the past decade and is now at the 8-second mark. This means that everything that comes to your brand in a corner of the internet spends as much time as possible before you turn to other things. You only have to be more discriminatory when you help other people.
That’s why Animated videos are great. They have movements, colors, faces, noises. The combination of all the things that make up audiovisual material will attract the attention of a passerby. Therefore, you should use your descriptive Animated video where you are sure that people will see it. As above on the homepage of your website or in a well-known blog article.
Of course, the attention of your target group is only the first step. What happens next depends on how good your plot and characters are and how entertaining the entire video is. I don’t want to minimize the win that really makes someone stop and watch your video. However, it is important to remember that this is only the beginning.
2 – Your bounce rates will be reduced
The main goal for most modern marketers is to drive traffic to their website and expose their target audience to brand messages. For this reason, everyone keeps an eye on the bounce rate – the number of people who just reach the site releases it as soon as they arrive.
Nobody wants that, of course. So you’ll be happy to know that Animation videos can help you lower bounce rates. The process is straightforward – unless you place your video in a visible place. People visit your website, watch your video, and spend some time watching it.
In other words, people spend more time on your website because your video has prevented them from coming. This doesn’t seem like much, but if you add the video well, your chances of getting the point are much higher if you don’t have the video at all. Also, the videos you embed on your website are amazing for our next point.
3- Your SEO will be grateful with your Whiteboard Animation videos
Visibility is key when you’re looking for ways to increase your website conversions. If you don’t know who you are, you can’t sell more products or get more people to sign up for your service. That’s why the Animation video is so great. You bring people to your website and let them stay. But there are other advantages as well.
For example – did you know that videos rank very well in search engines? Ready to appear in the most relevant search results. The most visited and shared people promote the ranking of the pages on which they are run. And they even let you rank in the second largest search engine in the world!
They all work together so people can find you more easily. Now I don’t have to explain why it’s so good for your brand. It is important to remember that maximum visibility means that more people will receive your message and you will, therefore, find new and new opportunities.