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Commonly Asked Questions

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Most Frequent Questions

Top Digital Marketing is a company with many years of experience in SEO services and internet marketing. We’ve helped many companies to increase free organic traffic and rankings by ranking at the top of the search engines and increasing convertion and sales through perfect social media advertising and content marketing.

Digital marketing is any kind of marketing that is geared digitally towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film,which still continue to exist, even though digital marketing is really taking over by storm, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content and many more that is really reaching milllions and moving very fast.

 

OOOHHH YES. You don’t have to replace your traditional marketing efforts with digital ones, internet marketing is very easy to reach millions iin a day, but it is 2019 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that. So lets grow your business and reach your target audience with digital marketing and SEO Services

This varies depending on the size of your agency and marketing services you offer,  and what you tend to specialise in. Below is a list of roles commonly found in a digital marketing agency in the industry:

Search Engine Optimisation is the practice of using on-page and off-page tweaks and tactics to ensure that your page ranks higher on search engines result page like yahoo, google, bing and co. An example of one of these tactics is making sure that this blog is a minimum of 1000 words because that’s what Google prefers. Read our blog, ‘What is On-Page SEO?’ to learn more! and we are willing to take your pages to the top with our latest seo techniques

Keywords are the words and phrases that searchers use to bring results of websites in same niche that will benefit the searcher to find more info on the words searched– usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content to increase your ranking possibility.

A website that sits stagnant for long periods of time, without any new or fresh content or updates, is nothing more that an online brochure for your company or services. A successful website will interact with consumers and provide new and up to date information and content. A web developer or business manager must ensure that a web site is often updated frequently to send signal to search engine to crawl. Also, in terms of SEO, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant. For ideas on how to update your website, check out our blog on, ‘Website Trends that will Dominate in 2020’.

A blog is the most commonly used platform for sharing marketing content and information to reach out to the masses. In fact, in 2019 55% of marketers say that blogging is their number one marketing priority. This is because blogs appeal to consumers by providing them with entertainment and relevant information. Blogging can be used for literally any business, doesnt matter the niche, every niche can or industry can post or create a blog from a local fashion boutique to a law firm to a construction company. So in a nutshell, yes, we definitely recommend having a blog. Read our blog on ‘The 6 Most Common Blogging Mistakes’ to learn more!

When it comes to blogging, you should definitely be thinking of weekly posts rather than monthly posts. In fact,  post help your info or services to reach new people almost every single day. we recommend 1-2 blog posts each week. However, there is no definitive magic number when it comes to blogging. For a long time there has been a perception that the more often you post the better, when in actual fact, this is not always the case quality is very important, not just posting anything for the sake of posting but what will benefit the masses on social media.

Inbound Marketing is a term which was invented by HubSpot. Here’s what they have to say about it:

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have

Outbound marketing is the Television advert that interrupts your TV show regardless of who you are and what your needs are. By contrast, inbound marketing is the helpful “How To” blog that you found through your own organic Google search.

Firstly, you should be focusing on the social media platforms with the most active users. almost all of the social media channels now comes with millions of users daily, so the best option is advertising on all of the social media platforms that will generate good income and ROI. These are (in order), Facebook, YouTube, Instagram, Twitter and LinkedIn. Next, you need to determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? it depends on companies and individuals on daily search and also your niche. What kind of content do they prefer? How does social media influence them as a consumer?

Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. Email marketing target messages direct to the recipient and mostly over 50% will read your email if done correctly like how we do. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets. So take advantage of that and reach thousands daily with email marketing to maximize conversions and increase sales.

Learn more about why you should still be using email marketing in our blog post, ‘Is Email Marketing Dead?

The answer to this question depends again on what your business makes and what your demographic is and your target audience. Each social media platform is enticing in its own way, but use the wrong type of content on the wrong audience and you’ll be labeled unprofessional and be spending money without return on investment

All platforms support embeddable multimedia content and text descriptions, but on some it’s also acceptable to post text-only updates. Facebook marketing and Twitter marketing also support live video, which is something to keep in mind if your brand has a strong visual identity. Snapchat and Instagram marketing also put a lot of focus on the visual content, but these two platforms are worth considering only if you take the B2C road. Linkedin is a great social media platform for businesses.Given the main purpose of LinkedIn marketing, updates unrelated to the professional life will be frowned upon.

To get a better idea of what works on each platform and why you should use them, take a look at one of our eBooks, The Psychology of Social Media Marketing.

Here’s where the difference between quality and quantity becomes obvious.If readers and audience are not interested in your post because it doesnt benefit them, you will hardly get likes or followers. Posting frequent updates where you’re asking people to follow you or to bring in more followers is obviously not going to work. Buying followers might sound like an enticing solution, but it’s not a viable one. Paid followers aren’t particularly known for engaging with content, and neither are they loyal. Prepare good and quality content that will engage audience to read more and follow your post for future post when you post them on your site.

You can drive engagement by delivering high-quality content and content design to the right people at the right time. Creative and unique social media content will more than just that. Dont just post anything because if it doesnt attract the right audience’s interest, is of no use.  It can also determine your followers to share it with their family members, friends or professional contacts and even conact you for more info. If this turns into a snowball you can’t stop from rolling (not that you’d want to), your content has gone viral. Let us create your content on facebook advertising platforms, linkedin advertising, twitter advertising. and instagram advertising

Some brands have this common misconception that social media is a place full of negativity, even though without doubt there are some people that get on social media just to disturb others negatively. Even if it were so, it’s better to know that there is a place where customers express all sorts of opinions, rather than being oblivious. Opinions makes real company perform very well to satisfy customer needs. When it comes to handling this type of comments, you only have two options.

First of all, you can choose to address your customers’ concerns in an attempt to regain their trust. Bear in mind that in some cases there can be no retention if you’re not doing so. Even satisfied customers will start questioning your customer service standards, try all time to satisfy your customers 100% even if they are the hardest of all, if they notice such approaches.

Secondly, you can turn to the content moderation solutions provided by the social media platforms. Facebook and Instagram are only two of the social networks that provide comment filtering options.

If you’re having a hard time raising awareness for your products or services, or having people like your page or follow your page or blog post,  social media advertising might be the best option you have. You shouldn’t rely on this approach every time you post an update, but boosting updates every now and then could have a major impact.

Research conducted by eMarketer at the end of 2015 concluded that 76% of B2C respondents relied on promoted posts and only 61% of these users believed that paid ads are effective. Out of the 74% of those surveyed claimed to use LinkedIn, Facebook and Twitter advertising marketing for their efforts. In addition, 59% of respondents rated these three networks with 4 or 5 out of 5 points for effectiveness.

Things don’t look so good in the B2B department, where less than 50% of social marketers believe paid ads to be effective.It increases calls and foot visits to your business and also website traffic. To make sure you’re not throwing money out of the window, make sure the platform you choose for is the one your ideal audience spends the most time on. Make your research or contact good marketers to assist you choosing the best social media advertising company

After selecting the right platforms and planning the campaigns you want to run and the target audience, you should decide what metrics to check in order to determine the ROI. In one of our  social media ads posts on this topic, we’ve discussed reach, traffic, engagement and conversions on social media, and why each of them is important for measuring return on investment.

Social Media ROI return on investment = (Return from social media – cost of social media marketing) / cost of social media marketing

Using the above formula you can determine how the results compare to the initial goals. It’s best to look at as many metrics as possible, in order to ensure that any changes are minor. Finding the right social media advertising services can also help you increase ROI.

Spamming, having multiple profiles on each platform and not interacting at all with the audience are some of the practices you should steer clear of. All of the social media platforms have strict algorithm that detect spammy activities and you would’nt want your profile to be shutdown and blocked from running advertisement Some of these actions cause confusion, while others will determine your audience to downright unfollow and/or even report you.

Inconsistency is one of the main traps you could fall into. That could mean starting on a platform and abandoning it just to try another one. Build your profile and make necessary changes to keep one  profile that will attract customers and engagement. It could also mean publishing updates in a frantic manner. Putting some logic into how, when and where you post the social media posts could tighten the relationship with your audience. So always ensure the post are unique and carry powerful important messages that will convert or make audience take actions. If not for anything else, your audience could learn when to expect your updates . Make your updates and social media content unique

SEO stands for Search Engine Optimization.
Search engine optimization (SEO) and search engine advertising (SEA) are both sub-disciplines of search engine marketing (SEM). While SEO is concerned with improving organic rankings, SEA has the task of placing paid advertisements in the search engines. Each links click comes with price, this means you pay for clicks and impressions.
Just like the question above, this wording doesn’t make any sense strictly. But it has established itself colloquially. “SEO optimized” means websites or content that has obviously been processed by search engine optimization measures and whose visibility has been increased. Also this means optimization to show in the search engine report pages.
An SEO analysis is used to identify all optimization potentials – OnPage optimization and OffPage optimization – and errors of a website, webspeed, user friendly, mobile friendly and, based on this, to create an SEO action plan and a list of priorities. A complete SEO analysis includes the analysis of content-related aspects such as keywords, structure, usability and technical aspects such as indexability, error detection, AMP, Analytics and much more. (crawlability), loading times, sitemaps, etc.
A good SEO analysis must be complete and foresighted. It is the working basis for subsequent optimizations process and the implementation of the SEO strategy. Contact us to work on your SEO and increase your rankings
SEO tools are programs that support the analysis process, optimization, monitoring and implementation of search engine optimization to help or rank a website or get found using keywords or name and allowing easy indexing and crawlability. There are some all-in-one solutions as well as a lot of specialized software for certain areas. For example, “Screaming Frog” has established itself as the standard tool for technical analysis optimization – There are on-page and off-page SEO tools for rankings, text analysis, keyword research and content optimization. other websites that can be used are ahref, semrush, majestic and others.
A backlink is a reference – a link or hyperlink – from one website to another. Users can click on the link to go to another website or get redirected to other website with anchor text or direct name thats connected to the said website.
An internal link is used when the link does not lead to an external website, but to another area of the same website. Wikipedia is a good example of strong and targeted internal linking. It connects different pages to each other within the same website.
The success of SEO depends on various factors and how quickly it is carried out. Usually SEO is an ongoing process. SEO projects are therefore planned with at least 6 months to 1 year. Some takes longer, and others shorter period. A shorter period of time may not leave enough room for monitoring, evaluations and reworking or improving the optimization measures. Get the best SEO company to work on your project to give you live results and updates, work with us to be successful

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