Explainer Video Marketing Strategy: The Complete Guide to 2021
The importance of Animated video marketing has grown exponentially in the past two years. So much so that the format completely dominates the digital landscape and has become the most important asset in a company’s marketing portfolio.
So if you don’t produce Animated video and use it on any platform or communication channel, you are likely to fall behind. However, planning a solid Animated video strategy can be overwhelming, especially if this is your first time. But don’t worry, that’s why we’re here today!
This Animated video marketing guide will show you how to become a professional. You will find what you need to know. From explaining what digital video marketing is to develop strategies for figuring out how to learn everything about SEO video marketing in one piece, it would work better and everything in between! Check out what you’ll learn today:
- What is Animated video marketing?
In short, Animated video marketing for a company is about effectively promoting your product or service and marketing it using Explainer video. Reach your audience, improve engagement, educate customers, and ultimately drive conversions.
To achieve this, however, it is important to use Explainer videos strategically and creatively, rather than simply reviewing the task list. You need to focus on using the medium to intensify your efforts, get your message across, and achieve your marketing goals.
The thing is, there are so many different types of Animated videos. They all serve specific purposes. And to fully implement them to achieve their goals. And we’ll get rid of them all shortly. However, for now, keep in mind that while Animated video content plays a central role, you should be involved and the rest should work according to your overall marketing plan.
- Advantages of the Animated video strategy
Aside from the fact that audiences love Animated video content, there are a number of other reasons why a solid Animated video strategy must be a top priority.
Here is a list of the key benefits of Animated video marketing for businesses:
Increases engagement: In the fast-paced world we live in, it is becoming increasingly difficult to get people’s attention. However, Animated videos can add a magical and original touch to your strategy. Regardless of whether you share your brand’s mission, explain how your product works, or educate your audience, Animated video content can tell a compelling and memorable story. The one who immediately draws the viewer’s attention and interests him until it’s over! Watch this dynamic explanatory video to see how this brand is hipsterizing and modernizing its new app:
Builds reputation and trust: Animated video content helps you do business with your brand. By using a story to resonate with emotions that reach your target audience, you can interact more closely and personally with them. Something that will ultimately help you shape your brand, build credibility, and build consumer confidence. Testimonial Animated videos are often the choice when it comes to building trust.
Improve conversions and drive sales: This is related to the previous point. By creating engaging and informative content that builds consumer confidence, you can increase conversions and increase the ROI of your Animated video strategy. According to Habs Spot, adding Animated videos to the landing page can increase the conversion rate by up to 80%. It also turns out that people are more likely to buy a product (or service) after watching an Animated video about it.
Helps you rank higher in SERPs: One of the factors Google uses to analyze and rate websites is time on the website – the seconds/minutes that users spend browsing a page. Well, visitors usually stay on a website longer if it contains an Animated video. Since YouTube is the largest online search engine, creating Explainer videos naturally increases your chances of being featured on the SERPs. Something we will see later in this video marketing guide is very important!
- How do I create an Animated video marketing strategy?
Now that we’re on the same page about the importance of Animated video marketing for business, let’s take a look at the benefits of developing a video strategy.
3.1. Analyze the competition
Well, you’ve already identified your competitors. Who they are, what kind of products they offer, how they differ from you, and so on.
However, to develop a solid B2B Animated video marketing strategy that helps clarify your brand, you first need to analyze how they market your product and everything. More important than that is how they implement the video.
Scan their websites, social media, and each channel to understand how they use Animated video performance to deliver their various messages. Check out photos, emails, blog posts, and other types of content to see how they all work together! This is to help you uncover market trends and identify strengths or weaknesses in your competitor’s Animated video strategy.
Ask yourself the following questions:
What kind of Animated videos do they create?
What do they use them for – to improve conversions, inform potential customers, explain what they are doing, or to promote brand awareness?
Which communication channels do they promote?
Do you focus on social video marketing or do you also use traditional media?
What topics do they deal with?
How deep is the content?
What sound do they use in their digital video marketing content?
Is the audience busy with their videos?
How many pieces do you develop per week, month, or year?
Take the time to find the right answers to these questions. Then analyze what insights they get and how you can use them to improve or change your video strategy.