Explainer Animation Video Conversion Management Plan from Top SEO Company Experts
Big changes and announcements always shake the boat. Sometimes in a good way. But too often leaders want to inform everyone (in a positive light) of the changes that will affect them.
For this reason, there are plans to change the administration.
If you’re a change manager, you know communication is only part of the rollout puzzle. Defining benefits and finding a way to make those benefits a reality is hard work.
However, no effective plan was received that could destroy the entire project. In the same way, you will achieve your goals, and the more changes you make the better.
You know all of these things, of course. This post is designed to help you determine the potential of using video in your conversion management plan.
Give the change a formal address
It’s great to have leaders in your company or organization who have the message to change your future. Sponsoring change will help, but memos and press releases aren’t the most personal contacts.
On the other hand, add a video with everything clear so “Army rallies” can work with your organization’s change agents.
There are many things that need to be addressed, but we’re not talking about those. About an epic historical example – the infamous speech.
President Russ Welt wanted to join the United States during World War II, and that was no small change. Until then, the United States had had little military involvement. It is important to note some similarities regarding this important change and some other important agendas.
Plans were in place: Speeches were given as soon as the need for change was made clear, but plans and emergencies were made in front of those who needed to hear the message.
The key people were ready: do you think this was the first time a senior army officer gave a speech about the war? Absolutely not. The entire leadership was informed and ready to follow the change.
The action was imminent: with or without a big speech, the war raged. Troops were already on the move. Goals were set. Goods and vehicles were refueled.
So why a public speech?
Because it’s called the infamous speech, not the infamous entry into World War II. Video is key to a healthy change management plan. Like Roosevelt’s speech, it can be used to allay victims’ fears, discuss the root causes of change, and encourage everyone to work towards that goal.
How to conduct your infamous conversation. It is here
Interestingly, two-thirds of the speech explained the reasons for the need to go to war. (And even graphics) in detail.
There’s a reason these details get so much real estate. People hate change, especially when it comes to change. The United States still has World War I firmly in its memory and does not want to pounce on others.
Key point: explain why changes are needed to make this as clear as possible. People won’t ride this stage. The point is, you can say, “I understand the need.”
After declaring the need to go to war most of the time, the FDR quickly broadcasts the promise of action (and change).
Very little is said about the internal workings of this announcement. This is the shortest part of this short speech.
Congress and the Army will take care of the details (i.e. change your leadership and sponsors). It has to explain, change, and encourage acceptance (which we will achieve in just a second).
Most important point: understand that this is not a meeting where you present a change plan to all parties. This is an address. Announcing that things are happening and why they should be done.
When the video does its job, your people can understand. But they are concerned about the changes to come. Now is the time to bring everyone under the umbrella of your new initiative (or major transition).
Not ashamed: The FDR mentioned the dangers in front of them.
People in focus: The commitment of the American people was highlighted and respected.
Key Tip: Aside from explaining why changes are needed, making a video as part of your change management plan is the number one reason. It may not be possible for everyone to get on board, but if they only need these things, very few people will resist them.
After all, you go to work
The FDR initially requested a change. He followed (briefly) by highlighting the change that was about to take place. Then he tried to rally an astonishing nation. But then everyone went to work.
At the end of his speech, President Roosevelt urged Congress to officially declare war.
The official video of the change isn’t going to work hard for you. However, if done correctly, the change can become more understandable for those affected. And it can also motivate them to seek changes that lead to their adoption or acceptance.