Create A Promotional Animated Video to Promote Your Business!
Animated Videos are converted better than text. Marketers have known this for years! Animated Video is the best choice if you want to grow your business and get more sales and brand awareness.
And no, we don’t just say that. Here in Amazing Video Adz videos, we saw for the first time how Animated video content captured the internet – because people prefer to watch videos than read text!
Take a promo Animated video, for example. These types of Animated videos are the best way to promote any type of product or service: they explain every type of complex information and turn it into something fun, dynamic, and memorable.
These Animated videos have proven to be attractive to the public and have the highest ROI on the market. Therefore, they make huge investments. But these are not their advantages, so let’s take a look!
Why does your company need a promotional Animated video?
Things to understand quickly
Online, people’s attention spans decrease by a minute. Let’s face it – people live a busy life! And what they need is some kind of content that gives them the greatest amount of information in a short amount of time.
This type of Animated video does just that. You get your audience’s attention to what you need and what you have to lose if you rely solely on text or complex explanations.
Promotional Animated videos tell your audience exactly what they need to know about your product or service, and they want to know more. After watching your Animated video, you will be thrilled – and the purchase will continue.
. You can use it anywhere
Because of the nature of its content. A story that is simple and engaging, and information that is easy to understand. This is a kind of Animated video that delivers excellent results regardless of the platform used.
Marketers call this type of Animated video “multi-platform” because you can use it with similarly positive results from your target group on your social media accounts, your YouTube platform, and your website.
This is great because it means that you can reach a different audience no matter where they are! In general, your social media followers are not the same people you might find by doing a search on YouTube, for example.
One tip! If you want to be cross-platform, don’t forget YouTube. It not only specializes in Animated videos, but also the second-largest online search engine. Never underestimate the ability to bring advanced videos to YouTube.
More Animated video than text
On websites where both Animated video and text are available on the same page, 72% of people like to watch Animated videos to learn more about a product or service. As a rule, visitors read about 20% of a text online, so that they get the rest of their information from other sources such as infographics, gifts, photos, but especially Animated videos.
People want information about information that is as simple as possible – if they can find as much information in an Animated video as is only 90 seconds long, why spend fifteen minutes reading an article?
Animated Video content is the future of current and future marketing. Promotional Animated videos are essential if you want to increase conversions and sales.
Pro tips: How to create a professional promo Animated video
There are many Animated videos out there, and unfortunately not all of them work – you can’t expect a non-professional looking video to be of high quality and designed specifically for a certain type of audience. Changes like Animated video. In order to successfully convert converter videos, there are a few things to keep in mind!
- Short Animated videos are always better
Do you remember what we said earlier about short attention spans? Your audience is busy and needs answers. As quickly as possible.
So your audience won’t stay and watch the 12-minute Animated video. Nobody found time for it!
As the length of the Animated video increases, the attention of your viewer decreases. This means less engagement and nothing more than conversions or sales.
And if you think you need to make a long Animated video because the information you need to discuss is too complex or too important, think twice. There is nothing that can be explained in two minutes or less!
The most important thing is to know what your audience needs to know at this stage of the buying process and write it down in the script. Note: A 160-word script creates an Animated video that is 60 seconds long.
Our recommendation? Promotional Animated videos should be between 60 seconds and 90 seconds long. More than that, it’s too much!
- Do it yourself – Customize your Animated video.
Would you watch a promotional Animated video that doesn’t communicate the brand it is trying to sell for? Yes, Al, that sounds pretty shitty to me. Looks like BT isn’t for me either.
Brand content is important. For example, adding your brand logo and its official colors is critical to the credibility of your product.
But it doesn’t end there. You need to customize your Animated video at every level. This includes who your target audience is and how you create content that is tailored to them. Know what their doubts are and answer them in your Animated video as they feel like they are talking to them directly.
Create characters that behave and look like your buyers and make sure your Animated video is narrated by voice actors relevant to the location of your target audience. Every detail is important.