Content Marketing Services
These days, search engines gauge your site based in large part on the quality of your content. In order to build a solid foundation for SEO and Internet marketing success, you need to ensure that you’re publishing high-quality content both on your site and at other places on the web. ClickGiant provides expert content marketing services to help support SEO efforts and draw increased traffic to your site.
BUILDING ONLINE AUTHORITY WITH CONTENT
If we just jump straight into an SEO campaign without ensuring that the content aligns with your keyword and business goals, we won’t come close to seeing the full impact of our efforts. That’s why ClickGiant SEO campaigns start with the information architecture and content development phase, ensuring that there’s a solid framework in place that drives results for your website and your business.
You want the attention of a particular segment of the online audience. But amid the information overload that exists on the web, you’re having trouble getting the attention of that audience. You need to somehow convince those audience members that they should pay attention to what you have to say. One way to achieve this is to offer valuable content that’s relevant to their interests.
We get attention from the online audience by creating and optimizing content so that it gets found both on your website and via organic search—by the people who care what your business has to say.
Blogging & Industry News
Google values content “freshness” as an important rankings indicator, meaning that companies who frequently update their sites with new content are rewarded. Even if your website has great core content, it’s vital to have and maintain a blog that you update on a frequent basis so that search engines see that it’s current and has a “people” component to it.
Aside from its freshness benefits, blogging presents a way to connect with your audience, deliver value and provide relevant information about your industry or niche. It’s also a great way to continue targeting relevant and valuable keywords for organic search.
Guest blogging is an effective way to share your knowledge and expertise with a new audience. The best Internet marketing campaigns incorporate an outreach strategy that targets guest bloggers and niche websites whose audience can benefit from your content. For example, a guest blog post about “Top Ways to Avoid Breaking Things When You Move,” is attractive to prospective movers and can open up a relationship between your business and the person who finds your content.
THE ADVANTAGES OF CONTENT MARKETING
Here are just a few of the benefits of regular, quality content on your site.
Goodwill, Reputation & Trust
Consistently posting quality, applicable content on your blog, website and social media profiles lets the public know that you’re committed to your business and your online brand. It helps you build a solid reputation and earn trust from those who may wish to buy your product or use your service.
Direct Referral Traffic
Content marketing can bring traffic directly to your website, blog or product and service landing pages. Most content marketing pieces will include a reference to your website. Users finding the content you’ve published valuable can go straight from the content to the page you want them to see.
Many content marketing pieces will “link back” to your website. Because Google values quality links rooted in great content, linking back in this way can provide long-term value in the search rankings. A consistent content marketing strategy takes advantage of these opportunities and seeks to use content as a method for building your website’s link authority.