The narrative process has existed since the time humans existed. The use of brand story styling may have become popular in recent years, but using words to color in pictures of characters, places, and events is nothing new – and certainly not refreshing. Neither uses the power of storytelling to follow loyalty to your company.
1 : That’s a decent thing, and it should end there.
Since storytelling is a big topic, there is of course a lot of noise. And there are some serious misunderstandings that make founders and executives wondering whether they are telling a story that works – or just “marketing”.
In this post, we’ll tell you about the three biggest storytelling myths that plague the business world – and what you can do to fix them.
Your product or service is your brand
The fact is, even if you only have one product, it’s not what your brand is all about. There’s no doubt that the things you sell are an integral part of your branding message, but it’s not the whole picture. Your story goes beyond what you sell to the worldview that you invite your customers into.
Everything from marketing collateral to the onboarding and post-purchase support that you offer your customers is part of your story.
Walmart has hundreds of brands, chain stores, and services with different names that you may not be familiar with. But that’s not the first thing that comes to mind when you think of Walmart.
Instead, you tend to think of “lower prices”. This brand was created to be a place for inexpensive bulk goods.
That is his story, and the heroes of his story are consumers who “save money and live better”. It’s not about selling individual products. The philosophy of life is about selling – helping consumers deliver good things at a lower price.
Make it better: Don’t just let your product do the talking. Tell a story about the world you want to be a customer of. Then tell everyone the story of your company at each stage of your finale. Otherwise, you risk limiting the importance of your brand in their minds.
Misconception # 2: Telling a brand story costs a lot of money
Storytelling is a comprehensive strategy that requires a concerted effort to use video, design, messaging, and branding.
Yeah, Al, that sounds pretty crappy to me. Looks like BT isn’t for me either. However, celebrity sponsorship and space travel aren’t required to make people feel special in your company.
That superstition comes from a place where there is fear, believe it or not, it’s a good thing.
One of the many reasons your business succeeds is knowing how to manage resources like the winner. You will focus on marketing when you need it, but you will also find it is time to call and close some deals.
That said, if you are thinking about styling brand stories as an infinite source of money, you need to change that. You just have to be more discriminatory in helping other people.
Just Be Careful You may be cautious about working too fast, but using cheaper contractors and services can cost more than you think.
Do it better: if you attack branding stories with the same intensity and mindset as other elements of your successful business, you will land on the ground. Set a budget and avoid “cheap” as cheap content tells a story about your brand – the only one you probably don’t want to tell.
Misconception # 3: You don’t have to change
Right now, content marketing – especially video marketing – is the best way to get your story across. However, this has not always been the case, and with developments like virtual reality and other technologies, it is likely to continue to grow. And that’s good.
Do you think Coca-Cola regrets paying to have its logo painted in silos and warehouses?
under no circumstance! But these days, your marketing budget doesn’t even matter much.
If you only have one blog, your story won’t be as effective as it was in the past. You need more than luck to be successful in the affiliate business and you need more than luck to be successful in the affiliate business.
Ultimately, however, it’s not about the cars that tell your story, it’s about the story. Can you stand the test of time
Do it Better: Research, tried, and tested, but make sure to experiment with unconventional methods to tell your story.
One of those efficient vehicles is a descriptive video. It’s our product, but our storytelling is insane at the mad scientist level. If you’d like to talk to us about how best to tell your story, get in touch.