If you want to run a successful Animation video marketing campaign, you need to know all of your tools.
Well, your best tool is Animated video content, but that’s a broad term! There are many types of Animated videos and you need to know which ones to use in order to be really effective.
Sometimes it is difficult to know what type of Whiteboard Animated video content you can use, but the secret is knowing when to use each type of video. This is done by knowing your buyer’s journey like the back of your hand and identifying the content you are looking for at every stage of the buyer’s journey.
So do you know what a buyer’s trip is?
Understand your buyer’s journey
This is the process by which your customers understand that there is a problem by looking for products or services to solve the problem until the selected product is finally purchased.
During the buyer’s journey, your prospects have different needs. These requirements vary at the beginning, middle, and end of the trip. That is why there are specific names for each of these moments.
Your job as a marketer is to identify each stage of your buyer’s journey and the different needs of your customers so that you can deliver the video content you need at the right time.
But why should you use the Whiteboard Animation video?
Whiteboard Animation Video content: present and future of online marketing
If a picture costs a thousand words, a video costs a million.
Not really. An estimated minute of video says more than 1.8 million words. Did you also know that most executives prefer to watch videos rather than read text?
This is because introducing Explainer videos into your marketing strategy helps convert customers and increase engagement with your brand. This applies in particular to bowl marketing. Properly used video means that you attract visitors and buyers in an organic way.
Are we talking about it, should we?
Buyer trip: three stages
The awareness phase is the first step on your buyer’s path.
This is where your buyer points out a problem he may have and is still conducting preliminary investigations.
At the moment, your main goal is to make a good first impression. You also need to be prepared for the answers you can find.
A commercial is something that shares the spirit of your brand with your managers.
If you use great storytelling (which means it’s a high-quality script and hey! We have a free eBook on it) you will achieve your goal of maximizing your chances.
As already mentioned, you have to give the best impression. I will show you how to do this using an example.
Whether you teach the best way to replace a light bulb or show a descriptive Explainer video production process. Educational videos are a great way to focus on your potential.
Why? Because everyone likes to learn new things. And during the waking phase, your prospect searches for answers, try to identify their problems and investigate. Now it’s your job to give them the answers they need.
The stage to consider
During the consideration phase, your potential customers are fully aware of their problems and are now actively looking for solutions.
Your future customers are considering some products or services that may be useful to them. And your job is to tell them that your product is exactly what they’re looking for.
An explainer video simplifies a complex concept and makes it interesting and easy to understand.
Basically, a commentary video introduces your brand and your product and shows your potential customers why they need you. And even better, everything in a matter of seconds: perfect for attracting the attention of your audience.
You can choose from a variety of descriptive Explainer videos. Let me show you the following:
Whiteboard videos tell stories with black drawings on a white background. Classically, it is a real person who draws on a real Wattboard. But now everything is more digital and cleaner.
It still has its three basic elements, a white background, a black drawing, and a drawing hand.
Advanced whiteboard videos are really engaging. Let me show you an example!
Cartoon marketing videos use humor in a clever way, paired with good quality animation. They are amazing to make your business clear quickly and easily.
Motion graphics videos are a nifty method of interpreting videos. They use beautiful and colorful graphics in an educational way to describe a complex product or service.
A product video is a great way to show how useful your product can be to your audience. Why? Because you show them in practice.
One of the classic ways to do this is to use the product to show a real person and introduce your audience to that person. However, this is not the only way.
You can use screencast videos to showcase the digital service. Or an animated video that highlights your video.
There are videos on how to evaluate and solve your customers’ questions in a fun and entertaining way.
How to use videos as an opportunity to inform your audience.
The last step, the moment of truth. At the moment, your customers are deciding to buy. How can you convince them to take the last step in the right direction? (What is real to choose your product!)