4 YouTube Metrics to Measure Your Animated Video Performance: The Beginner’s Guide to YouTube Analytics
There is no doubt that Animated video is an integral part of most business marketing strategies. And when it comes to choosing the best Animated video hosting platform, YouTube should be at the top of your list.
But how familiar are you with reading the meaning of the YouTube matrix?
To get the most out of your YouTube strategy, you need to understand which metrics are most important to your goals, or which ones to make better, more profitable decisions. Information for viewing. If you don’t know how to create an Animated video marketing strategy,
And that’s what this guide is all about. Teach readers how to analyze YouTube analytics metrics and how to use them to improve your Animated video strategy. Among other things, we will discuss various topics such as: B. How to measure your audience engagement and which channel pages are displayed in YouTube Analytics. Enjoy
- Explain your goals and target audience
Before we dive into the topic, however, it is important to note that the definition of your goals should not always be zero in any marketing strategy, video, or video. You need to set specific goals and target them to a specific audience.
Get a clear picture of who you want to use your Animated video for. This will give you a roadmap that will confidently guide you in terms of goal and marketing. Additionally, defining your goals will help you decide what types of Animated videos will best suit your goals, what content will be included, and how successful your marketing strategy will be. Measure too.
Ask yourself: Do you use Animated videos to drive traffic to your website? Do you want to generate new leads? Do you have an ultimate goal in creating brand awareness or do you want to increase your conversions? What is your target audience?
- Align the YouTube matrix with the purpose
Now that you’ve defined your goals and audience, you need to know which YouTube metrics to focus on. Each of these statistics gives you a lot of useful information about how your Animated video is performing. Hence, it is important to understand what you are measuring and what it means to you.
For example, if you focus on engagement, you can measure the quality of your Animated video, but video counting makes it accessible. In terms of traffic sources, you can increase the visibility of your videos. Provides valuable information and indicates whether people are searching on YouTube from your channel page, search bar, or otherwise.
Statistics, used carefully, can help you identify and resolve issues that can undermine the full potential of your video strategy.
- YouTube Analytics area
As soon as you have logged into your YouTube Analytics area, reports from the last 28 days will be displayed in the default settings. However, you can adjust to the YouTube metrics you want to analyze.
Overview: Get an overview of the performance of your channels and videos. It has key metrics maps for overall performance, as well as time,
feedback, and a number of buyers.
Access: This section provides reports that will help you understand the traffic to your videos, such as: B. impressions, click rates, information about traffic sources, and much more.
Engagement: Gives you insights into viewing time, average ad average, your top videos, and more.
Target group: Here you will find the characteristics of your target group: gender, age, population, etc.
Income: This section shows your income.
Now that we’re running out of basics, it is time to capitalize on the most useful and valuable YouTube metrics that can help you improve your video performance and create better video content strategies. Can benefit!
- Best YouTube Analytics Metrics
The first thing you need to know is that YouTube Analytics understands that a Animated video may be “viewable” if it is displayed for 30 seconds or more.
YouTube View Matrix is probably one of the most widely used tools as it can help you determine if your Animated video is reaching your audience. A large number of organic views means your videos are getting ranked on search pages and that’s amazing! But being popular and counting solid ideas is just one aspect of Asberg.
Since when have people been watching your Animated videos? Displays the time matrix. All users have done is watch your Animated videos. This is an important metric for YouTube as the platform favors channels with higher viewing times. Why? Because according to YouTube algorithm statistics, the longer the video display time, the more convincing.
If you divide the display time by the total number of views, you get an important YouTube metric: Average duration of views.